Founded by Estelle Rossier, a visionary passionate about minimalism and personal development, and driven by the collaboration with Agathe Makumbi, a partner and journaling expert, our brand reflects a deep admiration for the art of mindful planning.

Together, we design planners that seamlessly blend refined aesthetics with functionality, inspired by the minimalist movement and the principles of mindfulness. Our goal is to help individuals harmoniously integrate every aspect of their lives into a single tool, turning each page into a space to prioritize, refocus, and better understand themselves.

For us, what pleases the eye also touches the heart. That’s why aesthetics are at the core of our vision. With Demure, we aim to democratize mindful planning and share its benefits, empowering others to lead balanced, fulfilling lives centered on what truly matters.